Privacy Policy.

1. Introduction

This Privacy Policy describes how AppTower ("AppTower", "we", "us" or "our") collects, uses, stores and protects personal information when you visit this website, contact us, or otherwise interact with our services. AppTower is a rewarded mobile advertising platform operated from London, United Kingdom, and acts as the data controller for the personal information described in this policy.

By using this website you acknowledge that your personal information will be handled as described below. If you do not agree with this policy, please do not use the website or submit information to us.

2. Scope

This policy applies to personal information collected through this website, including our contact and enquiry forms, and to related communications by email. It does not cover third-party websites, products or services that may be linked from our pages — those are governed by their own privacy notices, which we encourage you to review.

3. Information we collect

We aim to collect only the information we genuinely need. Depending on how you interact with us, this may include:

• Information you provide directly — when you submit our contact form or email us, we receive the details you choose to share, such as your name, work email address, company name, the product you are interested in, and the contents of your message.
• Information collected automatically — limited technical and usage data generated when you browse the site, such as pages viewed, referring page, approximate region (derived from your IP address), browser type, operating system and device category. Where possible, this data is aggregated or anonymised.
• Communication records — correspondence we exchange with you, so that we can manage our relationship and keep track of your requests.

We do not intentionally collect special categories of personal data (such as health, religious or biometric data), and we ask that you do not send us such information.

4. How we use your information

We use personal information for the following purposes:

• to respond to your enquiries and provide the information or services you request;
• to manage and develop our business relationship with you or the company you represent;
• to operate, secure, maintain and improve our website and services;
• to send you relevant updates about AppTower where you have asked us to, with the option to opt out at any time;
• to comply with applicable legal obligations and to establish, exercise or defend legal claims.

We rely on legitimate interests, your consent, or compliance with a legal obligation as the lawful basis for these activities, as applicable. We do not sell personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.

5. Cookies and similar technologies

This website may use a small number of cookies and similar technologies for essential functionality and for simple, aggregated analytics that help us understand how the site is used. These do not build individual profiles of visitors. You can control, restrict or delete cookies at any time through your browser settings; the website will remain usable if you do so.

6. How we share information

We share personal information only where necessary and only with:

• Service providers — trusted vendors who support our website, hosting, analytics, communications and business operations, acting on our instructions and bound by confidentiality obligations;
• Professional advisers — such as auditors or legal counsel, where reasonably necessary;
• Authorities — where disclosure is required by law, regulation or a valid legal process, or to protect our rights, users or the public;
• Business transfers — in connection with a merger, acquisition or asset sale, in which case this policy will continue to apply to your information.

7. International transfers

We are based in the United Kingdom. If personal information is transferred outside the UK or the European Economic Area, we take steps to ensure it receives an adequate level of protection, for example through recognised adequacy decisions or appropriate contractual safeguards.

8. Data security

We apply appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or alteration. While no method of transmission or storage is completely secure, we regularly review our practices to keep your information safe.

9. Data retention

We keep personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with legal obligations, or to resolve disputes. When information is no longer needed, we delete it or anonymise it.

10. Your rights

Depending on your location, you may have the following rights in relation to your personal information:

• to request access to the information we hold about you;
• to have inaccurate information corrected;
• to request deletion of your information;
• to restrict or object to certain processing;
• to receive your information in a portable format;
• to withdraw consent at any time, where processing is based on consent;
• to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us using the details below. We will respond within the timeframes required by applicable law and may need to verify your identity before acting on a request.

11. Children's privacy

Our website and services are intended for business audiences and are not directed at children. We do not knowingly collect personal information from children; if you believe a child has provided us with personal information, please contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. Significant changes may be communicated more prominently where appropriate.

13. Contact us

If you have any questions about this policy or how AppTower handles personal information, contact us at [email protected].